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CROWDSOURCING:HOW THE POWER OF THE CROWD IS DRIVING THE FUTURE OF BUSINESS

JEFF HOWE

995.00 KSh 995.0 KES 995.00 KSh

995.00 KSh


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    Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the newsstands, a Google search for the word 'Crowdsourcing' returned zero results. One month after the article appeared, the same search returned nearly 500,000 hits

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