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Design To Grow: How Coca-Cola Learned To Combine Scale And Agility (And How You Can, Too)

David Butler,Linda Tischler

1,495.00 KSh 1495.0 KES 1,495.00 KSh

1,495.00 KSh


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    David Butler,Linda Tischler

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    In design to grow cocacolas vice president of innovation and entrepreneurship reveals the megabrands innovative approach to business through design scale and agility are essential to every companys success but large established businesses are in danger of not being able to adapt quickly enough while even the most nimble startups fail due to their inability to scale tomorrows business winners will be the ones who know how to combine the two for over a century the cocacola company has used design to scale its flagship brand to over 200 countries but the company is still learning over the last decade it has focused on mastering how to use design to create agility something most established businesses struggle with in design to grow cocacolas vice president of innovation and entrepreneurship david butler gives an unprecedented behindthescenes look at the companys designled strategy for growth writing with fast companys linda tischler he shows how any business can use the same approach to get to the next level clear and actionable design to grow is a mustread for managers in large corporations as well as for entrepreneurs just getting started

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