Blue Ocean Strategy (Hardcover)
Share this product:
Written by the business world's new gurus,¬†blue ocean strategy¬†continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. Chan kim and renee mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide,¬†blue ocean strategy¬†is quickly reaching "must read" Status among smart business readers. Have you caught the wave?¬†¬†
Once the user has seen at least one product this snippet will be visible.