Beyond Harvard: All-New Street Smarts From The World Of Mark H. Mccormack
Mark H. Mccormack
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The publication of¬†what they don't teach you at harvard business school¬†in 1984 introduced the world to the mark h. Mccormack¬†street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business.mccormack died in 2003, but his legacy and business philosophy live on.¬†beyond harvard¬†celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike.from advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with mccormack could change forever the way you do business - and live your life.learn from the outside-the-box thinking that encouraged a nervous wimbledon committee to sign up to img-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too, and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success.beyond harvard¬†is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original¬†harvard¬†book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.
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