Strategic marketing management

planning, implementation, and control

By Wilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. Pearson

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Includes bibliographical references (p. 616-634) and index.
"Published in association with the Chartered Institute of Marketing."

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Book details

Title: Strategic marketing management
Author: Wilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. Pearson
Publisher: Butterworth-Heinemann
Published: 1992
Category: Business & Entrepreneurship
Language: en
Pages: 644
SKU: BF-STRATEGI-PRE-4505

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Strategic marketing management

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