Book cover shown for reference. Pre-loved copies may show normal signs of prior ownership.

Pre-loved · Condition checked

Strategic marketing management

planning, implementation, and control

By Wilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. Pearson

KES 995.00

Available now2 available

Includes bibliographical references (p. 616-634) and index.
"Published in association with the Chartered Institute of Marketing."

Why readers pick it up

A strong pick for readers browsing Non-Fiction.

A condition-checked pre-loved copy that keeps a good book in circulation.

ConditionPre-lovedFormatBookISBN9780750603294

Genuine BooksBooksFirst catalogue stock

Fast DeliveryClear options at checkout

Secure CheckoutProtected payment flow

New & Pre-LovedMore ways to build your shelf

About this book

Book details

Title: Strategic marketing management
Author: Wilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. Pearson
Publisher: Butterworth-Heinemann
Published: 1992
Category: Non-Fiction
SKU: BF-STRATEGI-PRE-4505

Keep browsing