Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Contexts, Contents and Strategies

By Chris Fill

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The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.

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Title: Marketing Communications: Contexts, Contents and Strategies (2nd Edition)
Author: Chris Fill
Publisher: Pearson P T R, Prentice Hall Europe
Published: Jul 01, 1999
Category: Business & Entrepreneurship
Language: en
Pages: 560
SKU: BF-MARKETIN-NEW-9659

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