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Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

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Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Contexts, Contents and Strategies

By Chris Fill

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The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.

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ConditionNewFormatBookLanguageenPages560ISBN9780130102294
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About this book

Book details

Title
Marketing Communications: Contexts, Contents and Strategies (2nd Edition)
Author
Chris Fill
Publisher
Pearson P T R, Prentice Hall Europe
Published
Jul 01, 1999
Category
Business & Entrepreneurship
Language
en
Pages
560
SKU
BF-MARKETIN-NEW-9659
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