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The Next Big Marketing Idea

By Seth Godin

KES 500.00
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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

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ConditionPre-lovedFormatBookLanguageenPages256ISBN9780141019710
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Book details

Title
Free Prize Inside
Author
Seth Godin
Publisher
Penguin
Published
March 2, 2006
Category
Business & Entrepreneurship
Language
en
Pages
256
SKU
BF-FREEPRIZ-PRE-4092
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