Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By Kim, W. Chan; Mauborgne, Renee

KES 2,195.00

Available now2 available

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

Why readers pick it up

A strong pick for readers browsing Art, Design & Photography.

A new copy from the live BooksFirst catalogue.

ConditionNewFormatBookLanguageenISBN9781509832163

Genuine BooksBooksFirst catalogue stock

Fast DeliveryClear options at checkout

Secure CheckoutProtected payment flow

New & Pre-LovedMore ways to build your shelf

About this book

Book details

Title: Blue Ocean Shift
Author: Kim, W. Chan; Mauborgne, Renee
Publisher: PAN MACMILLAN INDIA, Macmillan UK
Published: 2017
Category: Art, Design & Photography
Language: en
SKU: BF-BLUEOCEA-NEW-4171

Keep browsing

More ways to find your next book.

More in Art, Design & Photography More by Kim, W. Chan; Mauborgne, Renee Look for a pre-loved copy

READER REVIEWS

What readers say.

Only approved customer reviews are shown.

No approved reviews yet.Verified buyers can submit the first review for this title.

Blue Ocean Shift

Book details

More ways to find your next book.

What readers say.

You may also like.